Craft Haus · Free training: the visibility problem

Your business doesn't have a marketing problem. It has a visibility problem.

A seven-minute breakdown of the content system that turns cold scrollers into paying customers. No ads, no trends, no burnout.

Book my free strategy call → See what's inside
30 minutes No pressure, no pitch Limited spots each week
Trusted by local businesses across four countries
OnCallableOpáloShay RowbottomNorthcrest & Co.Field & FormAtlas Clinic
01  /  Inside the presentation

What you'll take away.

01
Why most local businesses don't have a marketing problem; they have a visibility problem, and the one shift that compounds for months.
02
The exact content system we run to turn cold scrollers into paying customers, built around business goals, not vanity metrics.
03
Why posting more isn't the answer, and the change that quietly doubles enquiries for location-based service businesses.
04
How to make reels that book customers, instead of racking up views from people who will never buy.
02  /  The problem

You're losing customers online even though you're good at what you do.

01
The Sunday panic
You open Canva at 10pm, stare at a blank slide, close it and promise yourself tomorrow. You don't.
02
Content that lands flat
You post something. Twelve likes, three from your mum. Forty-five minutes gone. The algorithm didn't blink.
03
No real strategy
You post because you feel you should. It isn't tied to a goal, and followers aren't turning into clients.
04
DMs going cold
Leads slip through. A competitor with worse service looks twice as established, because they show up.

Not because the business is bad. Because it's invisible.

03  /  The cost

Every day you stay invisible, a customer chooses someone else.

Lost trust
People can't trust what they can't see.
Lost enquiries
They go straight to competitors who show up.
Lost bookings
Calendars stay emptier than they should be.
Lost revenue
The gap between you and visible rivals compounds.

Customers don't wait anymore. They scroll, decide, and move on in under three seconds.

04  /  The solution

We don't "manage social media". We build customer systems.

Craft Haus turns content into a predictable flow of attention, trust and customers.

01
Scroll-stopping content
Reels, posts and visuals designed by people who came out of product design and know what makes a thumb pause.
02
Strategy tied to sales
Every post connects to bookings, enquiries or revenue. If a format stops earning its place, it gets cut.
03
Done-for-you execution
Content, captions, scheduling, engagement. One approval round a month, then you get your time back.
04
Real community growth
We engage 30–70 accounts a week on your behalf. Real people in your area, not empty follower counts.
See the plans →
05  /  The system

A simple monthly rhythm that compounds.

Week 1
Strategy & planning
Brand, customers, competitors. You get a bespoke monthly strategy document.
Week 2
Content creation
A full month of posts, reels and stories. One approval round, no back-and-forth.
Week 3
Publishing & engagement
Published at peak times. Comments answered, DMs handled, accounts engaged weekly.
Week 4
Reporting & refinement
Clear analytics. What worked, what to double down on. Then we repeat, better.
06  /  Plans

Your content, fully managed

Done-for-you social media management, month to month. Every plan includes the strategy, the calendar, the production and the engagement. The retainer covers volume, not access.

Visibility
$ 750 / month
For the business ready to show up consistently.
Start with Visibility →
16 content pieces per month
8 static, 4 client-shot reels + 4 GBP posts
14 stories per month
Templated, branded & scheduled
Published to 3 platforms
Instagram, Facebook + Google Business
Daily engagement
30 accounts per week
Monthly content calendar
Planned, scheduled & posted for you
Custom social strategy
Quarterly refresh
Monthly analytics report
Reach, views & engagement insights
Most popular
Lead Flow
$ 1,400 / month
Our sweet spot. For brands ready to grow, not just exist.
Start with Lead Flow →
25 content pieces per month
12 static, 8 reels, 4 GBP posts + 1 email
20 stories per month
Templated, branded & scheduled
Published to 4 platforms
Instagram, Facebook, TikTok + GBP
Daily engagement
50 accounts per week
Content waterfall system
One phone-shot video → posts, reels, email copy
Lead automation
ManyChat keyword-triggered DM flows
1 email newsletter / month
Trust-building, offers & retention
Full ROI reporting
Reach, engagement, DMs, leads & booked calls
Booking Machine
$ 2,200 / month
Full-send. For brands making social a real revenue channel.
Start with Booking Machine →
35 content pieces per month
20 static, 8 reels, 5 GBP posts + 2 email
28 stories per month
Templated, branded & scheduled
Published to 5 platforms
Instagram, Facebook, TikTok, YT Shorts + GBP
Daily engagement
70 accounts per week
Full content waterfall
Long-form video → posts, reels, emails, GBP
Advanced lead automation
ManyChat flows + booking funnel + follow-up
2 email newsletters / month
Trust-building, offers & retention
Full ROI dashboard
Reach, engagement, DMs, leads & booked calls
Need a website too? Launch with us and save 10% on your first three months of content.
Website · Starter · one-time
$ 1,200 one-time
Everything you need to show up professionally online. Launched in under two weeks.
5-page website
Mobile responsive
WhatsApp + contact form
Google Maps embed
Basic on-page SEO
Speed optimisation
Domain + hosting setup
Social media links
Scope: max 5 pages, max 2 revisions · fixed structure, no custom apps · client supplies copy and images.
Add-ons
Mix & match
Google Business Profilefrom $150
SEO setupfrom $300
Copywritingfrom $200
Social media templatesfrom $250
Professional photographyfrom $300
Monthly content shoot dayfrom $150
Email automationfrom $300
AI chatbotfrom $400
Booking systemfrom $200
Monthly blog writingretainer
All add-ons quoted before kickoff. No surprise invoices. Launch a site with us and save 10% on your first three months of content.
07  /  Owners who see results
“A great asset and a very capable guy. We had a great time working together and appreciate all of his efforts and hard work.”
SR
Shay Rowbottom
Founder · Shay Rowbottom Marketing · Verified, May 2024

“I stopped dreading Sundays. My Instagram finally looks like the brand I built, and bookings are up 60% since we started.”

Sarah Chen · Bramble Flowers

“Anyone can post. These folks understand why content works, probably because they came from product design. Feels like a CMO on retainer.”

Marcus Whitfield · Harbor & Co.

“Six months in, our Reels account for 40% of new patient consultations. I genuinely forget to think about Instagram anymore.”

Dr. Priya Ramasubramanian · Atlas Clinic
See the client work →
08  /  Questions, answered

Everything you need to know.

Do I need to provide photos or footage? +

No. We work with what you have and guide you on capturing simple phone footage if needed. Most clients are surprised how little they have to do.

How fast do we start? +

Once you sign, we kick off within three business days. Real content goes live inside 14 days.

Can I cancel anytime? +

Yes. Month to month, no contracts. We keep clients through results, not lock-ins. 30 days notice so in-flight content wraps cleanly.

What platforms do you manage? +

Instagram, Facebook, TikTok and Google Business Profile. Higher tiers add YouTube Shorts and a monthly email newsletter.

How is this different from hiring in-house? +

A senior in-house hire costs $70k–$95k a year before tools and overhead. We bring a full studio team for less, with results from day one.

What if I'm not happy with the content? +

One revision round per month is included. In practice most clients approve on the first pass after the discovery week.

09  /  Your next step

If people can't see you, they can't buy from you.

Book a free 30-minute strategy call. We'll map out what good content looks like for your business, even if you don't end up working with us. You leave with something useful either way.

Book my free strategy call → hello@crafthaus.co
30 minutes No pressure, no pitch Limited spots each week
Craft Haus

A small content & website studio. Recurring social content month to month, plus one-off websites that finish what the content starts.

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