Craft Haus · Content & website studio

We craft content & websites that convert.

We run the content every month: posts, reels, strategy, engagement. And we build the website it points at. One studio, two services, one brand voice.

Book a strategy call → See the work
Running content for OnCallable Opálo Shay Rowbottom + 37 more
Recent work All cases →
OnCallable Fall Checklist reel
Reel
OnCallable
Opálo Yoga at Sunset reel
Reel
Opálo
Shay Rowbottom short-form clip
Reel
Shay Rowbottom
40+
Brands served since 2021
2.4M
Monthly impressions across client accounts
+187%
Average engagement lift in 90 days
94%
Client retention · month to month
01  /  Who we are

A small studio that ships every week.

Craft Haus is a content and website studio. The content is the engine: recurring, month to month, planned against pillars so every piece has a job before it gets made. The website is the one-off upgrade, built once and built right, by the same people who already know what your audience clicks.

We came out of product design, not marketing. That shows up in the work: a design system per client, a tracker behind every calendar, and formats that get cut when they stop earning their place.

Operating model
Month-to-month content, 30 days notice, no lock-in. Websites are quoted as fixed-scope projects, never a retainer you don't need.
02  /  How the month runs

A monthly rhythm you can rely on.

The first month we get to know each other. After that it is a machine: you send briefs, we do the heavy lifting, you get your time back.

Week 1
Discovery & strategy
Brand, customers, competitors. You get a bespoke strategy document: pillars, hooks, tone, cadence. Yours whether you continue or not.
Week 2
Content creation
A full month of posts, reels and stories, built to templates so production never restarts. One approval round.
Week 3
Publish & engage
Published at peak times. Comments answered, DMs triaged, 30–70 accounts engaged a week on your behalf.
Week 4
Report & refine
What worked, what didn't, what we double down on. Then again, better. No 40-page PDFs.
03  /  What you can hire us for

Four services. One studio.

01
Content that stops scrolls
Statics, carousels, reels and stories, designed to a per-client system so the tenth piece looks like the first. Your brand voice, not ours.
16–35 pieces / mo
02
Strategy that compounds
Posting is easy; posting on purpose is different. Pillars, hooks and a calendar tied to bookings and enquiries, not vanity metrics.
Quarterly refresh
03
Engagement done right
The algorithm rewards conversation. We reply, comment and engage with 30–70 accounts a week on your behalf, and triage the DMs that turn into money.
Daily
04
Reports you'll read
One page a month: reach, engagement, DMs, leads, booked calls. What worked, what didn't, what's next. Direct Slack access in between.
Monthly
04  /  The one-off upgrade

When the content is working, send them somewhere that closes.

Most agencies sell a website retainer nobody needs. We don't. Websites are one-off projects: scoped, priced and finished, built by the same team running your content, so we already know what your audience clicks.

Talk websites →
01  /  Brand sites
A polished home
Story, services, social proof, lead capture. The page the content points at.
02  /  E-commerce
Built for checkout
Shopify or custom, laid out around your products and the path to buying them.
03  /  Landing pages
One page, one job
High-converting single pages for launches, ads and specific campaigns.
One-off project · from $4,500 4–8 week timeline Discounted for content clients Webflow · Shopify · Custom
05  /  Client work

Real accounts. Real numbers.

Three engagements · tap any reel to play
Case 01 OnCallable · Home services marketplace · IG · TikTok · Facebook · Jul 2026 – present

Building the content library for a GTA home services app.

Ongoing content production for a marketplace that connects Toronto-area homeowners with vetted trades. Statics, carousels and reels, made for the feed and for paid social.

Starting point
Two audiences sharing one feed, homeowners and tradespeople, and no content library to work from. Every piece has to hold up in the feed and still work if it gets cut into an ad.
What we did
Statics, carousels and reels across the twelve services OnCallable is focused on right now. 40+ pieces so far, produced week to week, plus the content pillars, design system and tracker the work runs on.
Why it works
Everything is planned against four pillars, so a piece has a job before it gets made. Formats that land get built on. The ones that don't get cut.
Services covered
12
The categories in focus right now
Content pillars
4
Education, trust, community, conversion
Pieces produced
40+
Ongoing since July
Built for
Organic + paid
IG, TikTok, Facebook
Reels in production
Fall Checklist
Reel
Fall Checklist
There's mold growing inside your shower
Reel
Mold inside your shower
Should've Called a Pro, electrician
Reel
Should've called a pro
Case 02 Opálo · Hot yoga & Pilates studio · IG · Facebook · Google Business · Jun 2026 – present

Making a neighbourhood studio the first result locals actually book.

Starting point
A hot yoga and Pilates studio in Imperial Beach, San Diego with 646 followers, no posting calendar, and a Google Business Profile sitting static while locals searched "hot yoga near me."
What we did
One monthly calendar covering Instagram feed, Stories, Facebook Events and Google Business posts, mapped to pillars with a goal tracker attached. Every class format got a repeatable reel and carousel template so production doesn't restart each week. Captions run hook-first and close on DM booking keywords, so intent lands in the inbox instead of the comments.
Why it worked
For a studio, the buyer lives within a few miles. Local search and event RSVPs move the needle as much as reach does, so Google Business and Facebook Events are treated as primary channels rather than afterthoughts.
Business Profile interactions
600
Calls, directions, site clicks
Class enquiries
20+
Inbound DMs since June
Followers
+9.9%
646 → 710 in nine weeks
Engagement
Live
Ongoing since 17 June 2026
Reels in production
Yoga at Sunset event reel
Reel
Yoga at Sunset event
Your first Hot Yoga class reel
Reel
Your first Hot Yoga class
Self defense class reel
Reel
Self defense class
Case 03 Shay Rowbottom Marketing · B2B · LinkedIn & short-form · Nov 2022 – Jul 2023

Scaling a B2B video engine that shipped daily.

Starting point
Shay Rowbottom Marketing was producing LinkedIn-first short-form video at volume, for Shay's own channel and for agency clients. Raw footage came in faster than it could be turned into finished clips, and the editing team needed a consistent brief to work from.
What we did
Ran content curation for editing across Shay's channel and client accounts: selected the micro-clips worth cutting from raw footage, wrote the titles and calls to action, and assigned timestamps so editors knew exactly what to build. Reviewed finished videos for copy errors, kept the pipeline trackers current, and built the SOPs and content archive the operation ran on.
Why it worked
The bottleneck in a high-volume short-form operation is rarely the editing; it's the decisions upstream of it. Turning clip selection, title and timestamp into one clear brief meant editors never waited on clarification, and the SOPs meant the same decision was never made twice.
Followers
142K → 287K
+101% · LinkedIn
Monthly impressions
4.2M → 14.8M
3.5× per month
Inbound qualified leads
18 → 67 / mo
+272%
Clips with 1M+ views
7
In a single quarter
Selected breakout clips
Clip: the new way social media is changing
Clip
How social media is changing
Clip: tax benefits of commercial real estate
Clip
Commercial real estate tax
Clip: saving clients money on taxes
Clip
Saving clients tax
06  /  Carousels

Carousels that finish.

Swipe completion >65% · drag to explore
Home services / marketplace
OnCallable
Eight-slide seasonal checklist for Ontario homeowners. Large type over full-bleed photography, with a brand wash on the opening and closing slides.
OnCallable slide 1 01
OnCallable slide 2 02
OnCallable slide 3 03
OnCallable slide 4 04
OnCallable slide 5 05
OnCallable slide 6 06
OnCallable slide 7 07
OnCallable slide 8 08
Fitness / wellness
Opálo
Class-format carousels across four signature formats, built to a repeatable template. Brand palette: deep teal, sandstone, sea glass.
Opálo slide 1 01
Opálo slide 2 02
Opálo slide 3 03
Opálo slide 4 04
Opálo slide 5 05
Opálo slide 6 06
Opálo slide 7 07
Real estate
Northcrest & Co.
Monthly listing carousels with embedded pricing and CTA. 8.1% CTR through to property pages.
Northcrest slide 1 01
Northcrest slide 2 02
Northcrest slide 3 03
Northcrest slide 4 04
Northcrest slide 5 05
Creative agency
Field & Form Studio
Founder-led brand story across five slides. Editorial tone, agency credentials. 920+ shares.
Field and Form slide 1 01
Field and Form slide 2 02
Field and Form slide 3 03
Field and Form slide 4 04
Field and Form slide 5 05
07  /  Words from the people who pay us
“A great asset and a very capable guy. We had a great time working together and appreciate all of his efforts and hard work.”
SR
Shay Rowbottom
Founder · Shay Rowbottom Marketing · Verified, May 2024

“I stopped dreading Sundays. My Instagram finally looks like the brand I built, and bookings are up 60% since we started.”

Sarah Chen · Bramble Flowers

“Anyone can post. These folks understand why content works, probably because they came from product design. Feels like a CMO on retainer.”

Marcus Whitfield · Harbor & Co.

“Six months in, our Reels account for 40% of new patient consultations. I genuinely forget to think about Instagram anymore.”

Dr. Priya Ramasubramanian · Atlas Clinic
08  /  Pricing

Your content, fully managed

Done-for-you social media management, month to month. Every plan includes the strategy, the calendar, the production and the engagement. The retainer covers volume, not access.

Visibility
$ 750 / month
For the business ready to show up consistently.
Start with Visibility →
16 content pieces per month
8 static, 4 client-shot reels + 4 GBP posts
14 stories per month
Templated, branded & scheduled
Published to 3 platforms
Instagram, Facebook + Google Business
Daily engagement
30 accounts per week
Monthly content calendar
Planned, scheduled & posted for you
Custom social strategy
Quarterly refresh
Monthly analytics report
Reach, views & engagement insights
Most popular
Lead Flow
$ 1,400 / month
Our sweet spot. For brands ready to grow, not just exist.
Start with Lead Flow →
25 content pieces per month
12 static, 8 reels, 4 GBP posts + 1 email
20 stories per month
Templated, branded & scheduled
Published to 4 platforms
Instagram, Facebook, TikTok + GBP
Daily engagement
50 accounts per week
Content waterfall system
One phone-shot video → posts, reels, email copy
Lead automation
ManyChat keyword-triggered DM flows
1 email newsletter / month
Trust-building, offers & retention
Full ROI reporting
Reach, engagement, DMs, leads & booked calls
Booking Machine
$ 2,200 / month
Full-send. For brands making social a real revenue channel.
Start with Booking Machine →
35 content pieces per month
20 static, 8 reels, 5 GBP posts + 2 email
28 stories per month
Templated, branded & scheduled
Published to 5 platforms
Instagram, Facebook, TikTok, YT Shorts + GBP
Daily engagement
70 accounts per week
Full content waterfall
Long-form video → posts, reels, emails, GBP
Advanced lead automation
ManyChat flows + booking funnel + follow-up
2 email newsletters / month
Trust-building, offers & retention
Full ROI dashboard
Reach, engagement, DMs, leads & booked calls
Need a website too? Launch with us and save 10% on your first three months of content.
Website · Starter · one-time
$ 1,200 one-time
Everything you need to show up professionally online. Launched in under two weeks.
5-page website
Mobile responsive
WhatsApp + contact form
Google Maps embed
Basic on-page SEO
Speed optimisation
Domain + hosting setup
Social media links
Scope: max 5 pages, max 2 revisions · fixed structure, no custom apps · client supplies copy and images.
Add-ons
Mix & match
Google Business Profilefrom $150
SEO setupfrom $300
Copywritingfrom $200
Social media templatesfrom $250
Professional photographyfrom $300
Monthly content shoot dayfrom $150
Email automationfrom $300
AI chatbotfrom $400
Booking systemfrom $200
Monthly blog writingretainer
All add-ons quoted before kickoff. No surprise invoices. Launch a site with us and save 10% on your first three months of content.
09  /  Questions, answered

You probably want to know.

How fast can we start? +

Once you sign, we kick off within three business days. Week one is discovery and strategy; by week two you're approving real content. Most clients have their first posts live inside 14 days.

Do I need to provide photos and footage? +

Helpful, not required. Many clients send a monthly folder of phone footage and product shots. Without assets we work with brand photography, stock and AI-assisted creative, with full transparency on what's what.

Can I cancel any time? +

Yes. Content is month to month. No long contracts, no cancellation fees. We ask for 30 days notice so in-flight content can be wrapped up cleanly.

How do website projects work? +

Websites are one-off builds, never part of the recurring fee. We scope the project, fix a price, and deliver a finished site, typically in four to eight weeks. Content clients get preferred pricing.

Which platforms do you handle? +

Instagram, Facebook, TikTok and Google Business Profile as standard. Higher tiers add YouTube Shorts and an email newsletter. LinkedIn and Pinterest cross-posting on request; paid ads as an add-on.

How is this different from hiring in-house? +

A senior in-house social manager costs $70k–$95k and takes three months to hire. We're live in 14 days with a strategist, designer, editor and community manager behind the account: the depth without the overhead.

What happens in the discovery week? +

Kickoff call, brand and audience deep-dive, competitor audit, and a bespoke 90-day strategy document. You keep the strategy doc whether you continue or not.

Can I see the work before committing? +

The case studies above are live accounts. On a call we'll walk you through the calendars, the trackers and the actual strategy doc we'd run for your business. No hard sell.

10  /  One action from here

Hand us the feed. Go build the business.

Thirty minutes, no slides. A real conversation about your brand, your goals, and whether we're the right studio. Worst case you leave with a free strategy doc.

Book a free strategy call → hello@crafthaus.co
30-minute call No obligation Free strategy doc 2 spots left · May
Craft Haus

A small content & website studio. Recurring social content month to month, plus one-off websites that finish what the content starts.

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