Craft Haus — Content & Website Studio
— A content & website studio for founders Booking now · 2 spots left

Recurring content. Websites that actually convert.

We run your social media every month — strategy, content, engagement, reporting. And when the timing is right, we build the website that finishes what the content starts. One studio, two services that work in concert.

24h
Content turnaround
5
Platforms covered
14d
To first post live
Numbers from named engagements below — nothing rounded up
142K→287K
LinkedIn followers · Shay Rowbottom
3.5×
Monthly impressions · 4.2M → 14.8M
40+
Pieces produced · OnCallable
646→710
Followers in 9 weeks · Opálo
01 — Recurring content, our core service

Content is the engine. Websites are the one-off upgrade.

01
+

Content that stops scrolls

Statics, reels and carousels designed by UX minds who understand what makes a thumb pause. Every piece is crafted for your brand voice, not ours.

Statics & carousels
Reels & TikToks
Stories & highlights
Brand visual system
02
+

Strategy that compounds

Posting is easy. Posting on purpose is different. We build a content strategy tied to your actual business goals — customers, bookings, revenue — not vanity metrics.

Monthly strategy
Pillars & hooks
Launch campaigns
Competitor analysis
03
+

Engagement done right

The algorithm rewards conversation. We reply, comment and engage with 30–70 accounts a week on your behalf — building real community, not empty follower counts.

Community engagement
DM triage & replies
Targeted outreach
Relationship building
04
+

Reports you'll actually read

No 40-page PDFs. Every month, a clear snapshot: what worked, what didn't, what's next. Tied back to your business, not just follower counts.

Monthly analytics
Key insights & wins
Next-month roadmap
Direct Slack access
All engagements include weekly check-ins, async updates on Slack or WhatsApp, and a monthly strategy call.
02 — The real cost of "I'll post later"

Running a business is hard. Showing up online every day is harder.

You know you should be posting. You know it matters. But between payroll, clients and finally eating lunch, the feed goes quiet for weeks. Then you panic-post a stock quote. Your customers have noticed.

01

The Sunday panic

"I haven't posted in two weeks." You open Canva at 10pm. Close it. Rinse, repeat.

02

Content that lands flat

You post. Twelve likes, three of them family. Forty-five minutes gone. The algorithm didn't blink.

03

No real strategy

You're posting because you think you should, not because it's tied to anything you're trying to grow.

04

DMs going cold

Engagement is a full-time job. Yours is already full-time. Leads slip through the cracks.

Not because your business is bad. Because it's invisible.

03 — How the recurring service works

A monthly rhythm you can rely on.

The first month, we get to know each other. After that, it's a machine. You send briefs, we do the heavy lifting, you get your time back. That's the whole contract — month after month.

01
Week 1

Discovery & strategy

We dig into your brand, your customers, your competitors. You get a bespoke monthly strategy document — pillars, hooks, tone, cadence. Nothing generic.

02
Week 2

Content creation

Our studio crafts a full month of posts, reels and stories. You approve everything in one round. No back-and-forth chaos.

03
Week 3

Scheduling & engagement

We publish at peak times, reply to comments, engage 30–70 accounts per week and handle your DMs. Your feed wakes up.

04
Week 4

Report & refine

Month-end analytics. What worked, what didn't, what to double down on. Then we do it all again — better.

04 — The one-off upgrade

When the content is working, send them somewhere that closes.

Most agencies sell you a recurring "website retainer" you don't need. We don't. Websites are one-off projects — built once, built right — by the same team running your content. We know what your audience clicks, because we've spent months making them click.

Talk websites
01 One-off

Brand sites

A polished home for your brand. Story, services, social proof, lead capture.

02 One-off

E-commerce

Shopify or custom. Built around your products and the path to checkout.

03 One-off

Landing pages

High-converting single pages for launches, ads, or specific campaigns.

One-off project · from $1,200 Launch in under 2 weeks Discounted for retainer clients Webflow · Shopify · Custom
05 — Selected work

Real brands. Real numbers. No screenshots of likes.

Case 01 OnCallable · Home services marketplace · IG · TikTok · Facebook · Jul 2026 – present

Building the content library for a GTA home services app.

Ongoing content production for a home services marketplace that connects Toronto-area homeowners with vetted trades. Our role covers statics, carousels and Reels, made for the feed and for paid social.

Starting point
A marketplace with two audiences sharing one feed — homeowners and tradespeople — and no content library to work from. Every piece has to hold up in the feed and still work if it gets cut into an ad.
What we do
Statics, carousels and Reels across the twelve services OnCallable is focused on right now. 40+ pieces so far, produced week to week, plus the content pillars, design system and tracker the work runs on.
How it works
Everything is planned against four pillars, so a piece has a job before it gets made. Formats that land get built on. The ones that don't get cut.
Services covered
12
The categories in focus right now
Content pillars
4
Education, trust, community, conversion
Pieces produced
40+
Ongoing since July
Built for
Organic + paid
IG, TikTok, Facebook
Reels in production
Should've Called a Pro
Reel
Should've Called a Pro
Mold growing inside your shower
Reel
There's mold growing inside your shower
Should've Called a Pro, electrician
Reel
Should've Called a Pro (Electrician)
Case 02 Current engagement · Opálo · Hot yoga & Pilates studio · IG · Facebook · Google Business · Jun 2026 – present

Making a neighbourhood yoga studio the first result locals actually book.

Starting point
A hot yoga and Pilates studio in Imperial Beach, San Diego with 646 followers, no posting calendar, and a Google Business Profile sitting static while locals searched "hot yoga near me."
What we did
Built one monthly calendar covering Instagram feed, Stories, Facebook Events and Google Business posts, mapped to content pillars with a goal tracker attached. Every class format got a repeatable Reel and carousel template so production doesn't restart each week. Captions run hook-first and close on DM booking keywords, so intent lands in the inbox instead of the comments.
Why it worked
For a studio, the buyer lives within a few miles. Local search and event RSVPs move the needle as much as reach does, so Google Business and Facebook Events are treated as primary channels rather than afterthoughts.
Business Profile interactions
600
Calls, directions, site clicks
Class enquiries
20+
Inbound DMs since June
Followers
+9.9%
646 → 710 in nine weeks
Engagement
Live
Ongoing since 17 June 2026
Reels in production
Yoga at Sunset event reel
Reel
Yoga at Sunset event
Your first Hot Yoga class reel
Reel
Your first Hot Yoga class
Self defense class reel
Reel
Self defense class
Case 03 B2B · LinkedIn & short-form · Q2–Q4 2024

Helping Shay Rowbottom scale her B2B video engine.

Supporting content production, hook testing and editorial strategy on a LinkedIn-first personal brand — a leading voice in B2B short-form video. Role: short-form strategy and content production, contracted via agency.

The brief
Increase short-form output without losing the voice that made the channel work — and turn passive viewers into inbound leads for the consultancy.
Followers
142K → 287K
+101% · LinkedIn
Monthly impressions
4.2M → 14.8M
3.5× · per month
Inbound qualified leads
18 → 67/mo
+272%
Reels with 1M+ views
7
In a single quarter
Selected breakout reels
2.4M
The B2B Sales Script Most Reps Still Get Wrong
1.8M
Why Your Demo Loses in the First 90 Seconds
1.1M
Three Founders. One Pitch Deck. Brutally Honest.
Case 04 Northcrest & Co. · Independent brokerage · IG · LinkedIn · Jan–Jun 2025 Client reference available on request

Turning a quiet listing feed into the brokerage's top two lead sources.

Starting point
A 12-agent brokerage with two passive Instagram accounts, 890 combined followers, and listings posted as carousels with stock copy. Zero attributed inbound from social.
What we did
Rebuilt the founder's LinkedIn around three pillars — local market data, deal teardowns, behind-the-scenes negotiation. On Instagram, replaced listing photos with 30-second walkthrough Reels, neighbourhood guides and what-just-sold recaps.
Why it worked
Buyers don't follow brokerages — they follow agents who feel like locals. We made the founder the face, the listings the proof, and the DMs the inbox.
IG followers
890 → 14.2K
+1495% · 6 months
Listing post reach
2.1K → 38K
+1709%
Inbound buyer leads
4 → 22/mo
+450%
Sold via social
£1.4M
2 listings, direct attribution
Reels that moved the needle
214K
What £650K Buys You in Three Postcodes
167K
Founder Walk-Through — Camden Duplex
128K
Deal That Almost Died at Exchange
06 — Carousels

Carousels that finish.

Swipe completion >65% · drag to explore
Home services / marketplace
OnCallable
Eight-slide seasonal checklist for Ontario homeowners. Large type over full-bleed photography, with a brand wash on the opening and closing slides.
OnCallable slide 1 01
OnCallable slide 2 02
OnCallable slide 3 03
OnCallable slide 4 04
OnCallable slide 5 05
OnCallable slide 6 06
OnCallable slide 7 07
OnCallable slide 8 08
Fitness / wellness
Opálo
Class-format carousels across four signature formats, built to a repeatable template. Brand palette: deep teal, sandstone, sea glass.
Opálo slide 1 01
Opálo slide 2 02
Opálo slide 3 03
Opálo slide 4 04
Opálo slide 5 05
Opálo slide 6 06
Opálo slide 7 07
Real estate
Northcrest & Co.
Monthly listing carousels with embedded pricing and CTA. 8.1% CTR through to property pages.
Northcrest slide 1 01
Northcrest slide 2 02
Northcrest slide 3 03
Northcrest slide 4 04
Northcrest slide 5 05
Verified · May 2024
“Emmanuel is a great asset and a very capable guy. We had a great time working together and appreciate all of his efforts and hard work.”
SR
Shay Rowbottom
Founder · Shay Rowbottom Marketing · 460K+ LinkedIn
Additional references & written reviews available on request
07 — Pricing

Your content, fully managed

Done-for-you social media management that keeps you visible, builds trust, and brings customers to your door every month.

Get your business online

A professional website built and launched fast. Fixed scope, fixed price, no agency runaround.

Visibility
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For the business ready to show up consistently.

Start with Visibility →
16 content pieces per month
8 static, 4 client-shot reels + 4 GBP posts
14 stories per month
Templated, branded & scheduled
Published to 3 platforms
Instagram, Facebook + GBP
Daily engagement
30 accounts per week
Monthly content calendar
Planned, scheduled & posted on your behalf
Community engagement
Comments & basic DM monitoring
Custom social strategy
Quarterly refresh
Monthly analytics report
Reach, views & engagement insights
Most popular
Lead Flow
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Our sweet spot. For brands ready to grow, not just exist.

Start with Lead Flow →
25 content pieces per month
12 static, 8 reels, 4 GBP posts + 1 email
20 stories per month
Templated, branded & scheduled
Published to 4 platforms
Instagram, Facebook, TikTok + GBP
Daily engagement
50 accounts per week
Content waterfall system
1 phone-shot video → posts, reels & email copy
Lead automation
ManyChat keyword-triggered DM flows
1 email newsletter/month
Trust-building, offers & customer retention
Full ROI reporting
Reach, engagement, DMs, leads & booked calls
Booking Machine
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Full-send. For brands making social a real revenue channel.

Start with Booking Machine →
35 content pieces per month
20 static, 8 reels, 5 GBP posts + 2 email
28 stories per month
Templated, branded & scheduled
Published to 5 platforms
Instagram, Facebook, TikTok, YT Shorts + GBP
Daily engagement
70 accounts per week
Full content waterfall
Long-form video → posts, reels, emails & GBP
Advanced lead automation
ManyChat flows + booking funnel + follow-up
2 email newsletters/month
Trust-building, offers & customer retention
Full ROI dashboard
Reach, engagement, DMs, leads & booked calls
Starter
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Everything you need to show up professionally online.

Get started →
5-page website
Home, About, Services, Contact + 1 more
Mobile responsive design
WhatsApp + contact form
Google Maps embed
Basic on-page SEO
Speed optimization
Domain + hosting setup
Social media links
Scope rules
Max 5 pages, max 2 revisions
Fixed structure, no custom apps
Client supplies copy and images
Add-ons
Mix & match
Visibility
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Content
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Monthly blog writingRetainer
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Automation
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Functionality
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All add-ons quoted before kickoff. No surprise invoices, ever.
Need a website too? Launch with us and save 10% on your first 3 months of content. Need ongoing content too? Add any Content & Growth package and save 10% on your first 3 months.
08 — Who we are

A small studio that makes content people actually stop scrolling for.

Craft Haus is a small, remote content and website studio. Strategist, designer, editor, community manager — a full team behind every account, without the overhead of hiring one.

Most social teams are either great at design or great at numbers. We're built for both. Our practice comes out of UX research — reading behaviour, running tests, building content systems where every post earns its slot instead of filling the grid.

That means strategy measured weekly, content tested before it's scaled, and reporting that ties what we post back to what the business cares about: leads, signups, sales.

How we work
Research first, then a calendar, then the content. Competitor teardowns, audience interviews and comment-mining build the brief. Every new format ships as a small test batch before it scales — the data decides what survives.
Later Buffer Canva CapCut Notion Meta Business Suite Metricool Figma ManyChat
09 — Questions, answered

You probably want to know.

Once you sign, we kick off within 3 business days. The first week is discovery and strategy; by week two you're approving real content. Most clients have their first posts going live inside 14 days.

Helpful, but not required. Many clients send a monthly folder of phone footage and product shots — we'll guide you on what to capture. For clients without assets we work with brand photography and stock, with full transparency on what's what.

Yes — content is month-to-month. No long contracts, no cancellation fees. We ask for 30 days' notice so we can wrap up in-flight content cleanly and hand over everything we've built.

Websites are one-off builds, not part of the recurring content fee. We scope each project, fix a price, and deliver a finished site — the Starter package launches in under two weeks. Recurring content clients get preferred pricing on their build.

Instagram, Facebook, TikTok and Google Business Profile as standard. Higher tiers add YouTube Shorts and a monthly email newsletter. We'll cross-post to LinkedIn on request — it's where two of the case studies above were won.

A senior in-house social manager costs $70k–$95k before tools and overhead, and takes about three months to hire. We're live in 14 days with a full team behind us — strategist, designer, editor, community manager. You get the depth without the headcount.

Kickoff call, a brand and audience deep-dive, a competitor audit, and a bespoke 90-day strategy document. You keep the strategy doc whether you continue or not — it's yours.

The four case studies above are real, and every reel and carousel on this page is live client work. Book a call and we'll walk you through current accounts and the actual strategy doc we'd run for your business. Client references available on request.

Craft Haus
10 — One action from here

Hand us the feed. Go build the business.

30 minutes. No slides. Just a real conversation about your brand, your goals, and whether we're the right studio. Worst case, you leave with a free strategy doc.

Book a free strategy call Or just email us →
✦ 30-min call ✦ No obligation ✦ Free strategy doc ✦ 2 spots left
Live link available on request